Sam Altman is unraveling in real time right now - def on board with your prediction and doodle.
I was JUST scrolling through one of those partnership discount sites for b2b tools - and omg so many SaaS tools are RELICS now. Remember UNBOUNCE and Instapage??
I would add that AI for collaboration between multiple teams should also be tackled next year.
Every individual has access to any signal you want, buying triggers, you can research like never before accounts in your ICP at scale.
But do we have the right processes to use it on sales cycles where multiple people are involved on each side? (I am quite bullish at what you are building at Gradient Works, as I feel being able to plan dynamically is a key answer to this.)
Engineers might fade away from tools like Clay, but they will be quite needed in RevOps for orchestration.
Agreed. Most vendors have a vested interest in simplifying these tools to expand the market, not championing a new role—unless that role has already achieved escape velocity. I don't think GTME is there yet and I'm predicting it won't get there. We'll see in 12 months!
"The Great Dying" just hits my funny bone
Sam Altman is unraveling in real time right now - def on board with your prediction and doodle.
I was JUST scrolling through one of those partnership discount sites for b2b tools - and omg so many SaaS tools are RELICS now. Remember UNBOUNCE and Instapage??
I would add that AI for collaboration between multiple teams should also be tackled next year.
Every individual has access to any signal you want, buying triggers, you can research like never before accounts in your ICP at scale.
But do we have the right processes to use it on sales cycles where multiple people are involved on each side? (I am quite bullish at what you are building at Gradient Works, as I feel being able to plan dynamically is a key answer to this.)
Engineers might fade away from tools like Clay, but they will be quite needed in RevOps for orchestration.
The rise and fall of the GTM engineer is an interesting one.
You shouldn’t need a degree in rocket science to use a GTM tool.
Agreed. Most vendors have a vested interest in simplifying these tools to expand the market, not championing a new role—unless that role has already achieved escape velocity. I don't think GTME is there yet and I'm predicting it won't get there. We'll see in 12 months!